It is only in more recent years that the psychologists have got it right: that certain components of our daily food intake are as addictive as crack cocaine. Sugar is the greatest culprit. A sugar explosion on the tongue can light up the human brain in EXACTLY the same way as an ingestion of cocaine. That neurological fact has not been lost on the food engineers, tasters, testers and scientists who work behind the scenes at the Kraft Food, Kellogg and Pepsi Co labs.
They work tirelessly to make their pre-packaged offerings to the American palate IRRESISTIBLE, and, let there be no mistake about it , their chief target is children.
Listen to Jeffery Bible, once head of the Kraft food corporation
"No problem. This is different to nicotine:everybody's got to eat. If we find our sales slipping we just increase the sugar and salt and they bounce right back up again."
The cynical synopsis of all of this, quoted in Battle Station magazine is:
"Lets let all those kids get fat, get obese and DIE."
Today, in Quebec, the high court handed down a 15 billion dollar settlement against three major tobacco companies. The charge? That they did willfully and knowingly addict their customers to cigarettes and did thereby inflict premature death and malignant disease upon them.
Our Titan Food Companies should sit up and take notice, because we, the obese and long-suffering people, are now looking in their direction believing that what was true for nicotine is just as true for sugar.
Jubilate.
Ian
It does not take a rocket scientist to figure out that the place of greatest peril to the challenge of achieving a balanced diet is the Supermarket.
Just as in the Garden of Eden, in the grocery section of the Supermarket everything is pleasant to the senses. The aromas of the in-store bakery, the soft music, the appetizing meats in the deli, the fancy, bright packaging and O, the sugary paradise of the cookie, jam and cake aisles.
Believe me, nothing is by accident in a grocery store. All is on purpose.
Every psychological trick is employed to overcome the logical argument "Why not?"
The general lay-out is to keep the fruits and vegetables, the meat and dairy and the frozen foods on the perimeter of the store. Death lies down the centre aisles, that you must traverse to get your gallon of milk and dozen eggs. Chances are that, by the time you have picked up your staples, you have thrown a bunch of irresistibles into your cart as you head back to the check-out (next to the soft drinks and sodas!)
And those store managers rule the roost. Huge money is awarded by the Titan Food suppliers for premium spots in the store: head height, big displays, centre aisles. Cha-Ching! The managers are the ones who make the awards and get the bonuses while the fattening of America goes on.
But change is coming. Stay tuned for the new battle that is looming:
"We the People against Big Food."
Jubilate.
Ian
