Just as in the Garden of Eden, in the grocery section of the Supermarket everything is pleasant to the senses. The aromas of the in-store bakery, the soft music, the appetizing meats in the deli, the fancy, bright packaging and O, the sugary paradise of the cookie, jam and cake aisles.
Believe me, nothing is by accident in a grocery store. All is on purpose.
Every psychological trick is employed to overcome the logical argument "Why not?"
The general lay-out is to keep the fruits and vegetables, the meat and dairy and the frozen foods on the perimeter of the store. Death lies down the centre aisles, that you must traverse to get your gallon of milk and dozen eggs. Chances are that, by the time you have picked up your staples, you have thrown a bunch of irresistibles into your cart as you head back to the check-out (next to the soft drinks and sodas!)
And those store managers rule the roost. Huge money is awarded by the Titan Food suppliers for premium spots in the store: head height, big displays, centre aisles. Cha-Ching! The managers are the ones who make the awards and get the bonuses while the fattening of America goes on.
But change is coming. Stay tuned for the new battle that is looming:
"We the People against Big Food."
Jubilate.
Ian
