Friday, June 5, 2015

The nature of addiction: Drugs, Booze and FOOD>

It is only in more recent years that the psychologists have got it right: that certain components of our daily food intake are as addictive as crack cocaine. Sugar is the greatest culprit. A sugar explosion on the tongue can light up the human brain in EXACTLY the same way as an ingestion of cocaine. That neurological fact has not been lost on the food engineers, tasters, testers and scientists who work behind the scenes at the Kraft Food, Kellogg and Pepsi Co labs.
They work tirelessly to make their pre-packaged offerings to the American palate IRRESISTIBLE, and, let there be no mistake about it , their chief target is children.
Listen to Jeffery Bible, once head of the Kraft food corporation
"No problem. This is different to nicotine:everybody's got to eat. If we find our sales slipping we just increase the sugar and salt and they bounce right back up again."
The cynical synopsis of all of this, quoted in Battle Station magazine is:
"Lets let all those kids get fat, get obese and DIE."
Today, in Quebec, the high court handed down a 15 billion dollar settlement against three major tobacco companies. The charge? That they did willfully and knowingly addict  their customers to cigarettes and did thereby inflict premature death and malignant disease upon them.
Our Titan Food Companies should sit up and take notice, because we, the obese and long-suffering people, are now looking in their direction believing that what was true for nicotine is just as true for sugar.

Jubilate.
Ian